05 August 2025
With the introduction of VeloPIM, the PIM system specifically developed for the bicycle industry, Giant Germany lays the foundation for centralized and future-proof management and distribution of its product data.
The Giant Bicycles Group is one of the largest bicycle manufacturers worldwide and, with its four brands – Giant, Liv, Momentum, and Cadex – is represented in over 12,000 bike shops across 75 countries. In light of the continuously growing range of brands and products, Giant Germany, under the leadership of Alexander Gebert, relies on the scalable, industry-specific PIM system VeloPIM from Campudus.
The solution will serve as a central platform for the structured maintenance, management, and distribution of all product data. At the same time, the system provides the basis for future-oriented and efficient collaboration with the retail trade.
A particular focus is on the standardized provision of product data. With VeloPIM, product information can be automatically exported in the BIDEX format and made available to retailers via a link. This ensures that dealers always have access to up-to-date and standardized product information for all four brands.
In addition, an integrated HTML-to-Print function allows for the automatic creation of product data sheets based on the PIM data, which can also be directly shared with the retail trade.
“Our goal is to provide our retail partners with the best possible support. With VeloPIM, we ensure that all product information is easy to access, up-to-date, and reliable – for all brands, across all channels,” said Alexander Gebert, Managing Director of Giant Germany.
Outlook: Media Portal for Retailers
In the future, further workflow simplifications with VeloPIM are planned. The next step will be the development of a media portal, through which retailers can centrally access current media content.