23 June 2025

Digital interface to bicycle retail: deuter implements Veloconnect with Campudus

deuter Sport GmbH now offers its retail partners access to the Veloconnect interface, relying on the Veloconnect Server provided by Campudus – the official Veloconnect implementation partner of the VSF and the newly founded DiBike (a joint initiative by VSF and ZIV to digitally advance the bicycle industry).

With this integration, deuter establishes the foundation for automated and standardized communication with retail. Dealers gain direct access to up-to-date product master data, availability information, and ordering options – directly within their familiar ERP systems. Data exchange is handled via the Veloconnect Server provided by Campudus.

Veloconnect is recognized as the established industry standard for digital, structured data exchange between manufacturers, dealers, and service providers in the bicycle and sporting goods sectors. With this integration, deuter expands its digital infrastructure and strengthens its technical collaboration with retail partners.