MSD Library

Interactive content engages the customers and replaces costly print productions

First, we developed a content management system that manages all documents centrally and distributes them to groups or individual sales representativs at the click of a mouse.

In the second step, we developed a fully customized iPad app with different divisions and different product sections. Every business unit could access its own division, its own pool of products and manage its content by its own. The respective sales representatives only need to open up the MSD Library app on their iPads and find all the relevant sales content perfectly sorted.

To further manage the sales activities and organize the sales teams special sales-cycle specific sections were created. In these sections topseller products were gathered together, which needed more attention and had to be sold with a stronger focus.
A special reader was built into the app, which displays interactive and multimedia-enriched content and enables the development of interactive presentations.cWithin a few months, the MSD Library convinced the sales teams and the customers across the DACH countries. The switch from print to digital documents was complete. Budget savings from print productions could be used elsewhere. All employees can now find all the knowledge of MSD Animal Health products in their own MSD Library.